We know from recent FTC cases about Affiliate Marketing that product producers, advertisers and marketers can be liable for violations of the law. But what about networks? A recent FTC case suggests that networks might not be immune. Continue reading “
CAN AFFILIATE MARKETING NETWORKS BE LIABLE FOR FALSE ADVERTISING?”
AN OLD SCHOOL MARKETING CASE RAISES RED FLAGS
ROSCA, individual liability, big fines and more: An FTC case having nothing to do with affiliate marketing recently raised a parade of red flags that the Affiliate Marketing industry needs to pay attention to. Continue reading “
AN OLD SCHOOL MARKETING CASE RAISES RED FLAGS”
THE RISING LIABILITY OF SERVICE PROVIDERS
Liable for just providing services? Oh, yes. Continue reading “
THE RISING LIABILITY OF SERVICE PROVIDERS”